This year during the Lhasa Shoton festival, Lhasa will hold the 2016 China brand name Tibetan clothing cultural week and the Shoton festival broadcasted on Chinese Central Television and the fashion Tibetan brand name news conference. This will promote more brand name Tibetan clothing into a broader market.

As an important component of Tibetan culture, Tibetan clothing originates from a very long and diverse and unique tradition. Its characteristics include long sleeves, loins and gowns. Male clothing is vigorous and unrestrained and there are more than 200 types of female clothing. It ranks first place in China and the degree of its diversity is rarely seen amongst ethnic clothing worldwide.

During interviews, visitors indicated one after another that this Fashion Week activity brought much convenience to the outside world in understanding ethnic clothing and it is something to anticipate for those who would like to understand more about the enormous Tibetan clothing culture.

According to reports, during the opening ceremonies of this event, the audience will also be able to see national level intangible cultural asset level Tibetan clothing being modeled. The series of events will be all broadcasted on central television and each day there will be some kind of brand name runway showcase. At the same time, there will be models showing the latest trends as well as awards granted of the most beautiful models, brand name Tibetan clothing, most popular brand creators as well as most popular videographers and more. More details about times and activity arrangements will be available from the Lhasa Shoton festival office as they will distribute notifications accordingly.