For people who travel to Tibet, they are attracted not only by the beautiful scenery but also by the distinctive Tibetan culture.

The consumers are no longer restricted to the local people，and tourists from both inland China and foreign countries have already been the major parts.

According to the official report, Tibet has received foreign tourists from over 40 countries in the world in 2012, mainly from America, Germany, Malaysia, Singapore, Australia, France, Britain, Japan, Netherlands, and Nepal. The shopkeeper can also communicate with the foreign tourists in simple English in order to improve the probability of successful trading.

A foreign tourist buys a Tibetan product. [Photo/TIBET.CN]

During the interview in Kelsang Metok Antique Shop, the reporter also saw many foreign tourists. According to the ship-owner, the kallaite and corallite are quite popular in the market.

Many tourists are first interested by the unique medical effects and the mysterious legends behind the products before purchasing them. People care about the culture implications of the souvenir. A Thangka painting can be sold more than ten thousand yuan on the peak tourist season. More and more people begin to know and collect Thangka.

Prayer wheel is a special Tibetan religious instrument. [Photo/TIBET.CN]

By the end of June, 2012, Tibet received 2.818 million tourists, increased by 25%, and created an total travel income of 2.4 billion yuan (about $384.96 million) with an increase of 30% compared to the same period of last year. More and more tourists are attracted by the distinctive Tibetan culture.

With promoting the "Mountains, Snow, Sunshine and Tibetan culture" travel brand, the Tibetan Autonomous Region has launched many tourism products based on the unique Tibetan nature and culture.

Through years of compounded endeavor, Tibet has already formed a number of multilevel cultural tourism packages with experiencing folk festival ceremonies, places of historic interest, scenic beauty and the religious culture.

A combination of tourism and cultural industry has already been achieved.