HONG KONG, March 13 (Xinhua)-- The 21th edition of the Hong Kong International Film and TV Market (FILMART) sprang into action on Monday for a four-day run at Hong Kong Convention and Exhibition Centre.

A premier trading platform for the international entertainment industry, this year's FILMART welcomes more than 800 exhibitors from 35 countries and regions.

The Chinese mainland's entertainment industry has been developing fast and garnering more international attention.

This year, FILMART welcomes more than 220 exhibitors from the mainland, the largest number in the event's history. Many cities and provinces, such as Beijing, Shanghai, Shandong, Sichuan, Guangdong, Hangzhou and so on.

Three seminars will be held during FILMART to examine topics related to the mainland market and provide industry participants with the latest market intelligence and analysis.

FILMART features an extraordinary line-up of speakers, inviting leading industry representatives from the film, digital entertainment, animation and other sectors to share their views and insights. Speakers include Andrew Hevia, co-producer of Moonlight, the latestAcademy Awardwinner for Best Picture.

The wide-ranging FILMART program also includes multiple networking events, thematic seminars, press conferences and screenings, including some 40 world and international premieres.