"Doing costume designing is absolutely occasional, which even does not have anything to do with my past”, said Tashi. If it is necessary to trace to the source, then it probably comes from the innermost passion of creating a career on his own. Tashi was born in 1984 in the Ganzi Prefecture of the Sichuan Province. His father is a cement engineer, his mother is a doctor. After graduating from the university, listening to his parents, Tashi took the civil service exam and worked as a policeman for one year. Wholeheartedly wishing to start a career of his own, Tashi left his job. In 2011, he came to Lhasa and opened a gallery; it was during this year, he found his career into which he wanted to put all his heart and efforts.
 

In 2011, when the Tibet Television was preparing for a fashion program, they came to find Tashi with hope that he could help them in the finding of a fashion designer. Tashi discovered that during those days, there were no people engaged in fashion design in Tibet. A thought sparked in his mind: if there was no one doing it yet, then why not establish a type of fashion costume with Tibetan elements on his own!? Tashi  said: “My target was neither making a Tibetan style costume nor making reformative Tibetan costume; I wanted to do innovation on top of it all, making a type of costume with Tibetan elements; other than this, I wanted to make this type of Tibetan-element fashion a famous fashion brand.”
  
Many people said: “Tashi, you are crazy!” Fashion design requires professional designers, yet Tashi was just a person who opened a gallery. What was more important was, Tashi’s financial situation at that time could hardly help in the realization his dream. But Tashi was determined to move forward, and at the same time he decided to name his fashion brand “YEEOM” which means “kind and beautiful”. Tashi said: “I want to have Tibetan style elements integrated into the fashion design in order to express a fashion concept embodying confident beauty as well as inherented beauty. Following this concept, I just started by making one hundred sets of clothes at first, if people  would buy them, then there would be hope.”
 

Having not enough money to buy the materials, he simply made new costumes from the old clothes. Having no money to rent a store, he just had the costumes he designed hung in his friends’ jewelry shops. Having no exhibition stand, he just directly held on the balcony his product release conference themed as “The catwalk on the balcony”. Tashi indicated: “At the beginning, if a set of clothes would not be sold every day, then I would not have money to live the next day.” Fortunately, when the number of clothes he made reached a dozen, there were a few people starting to buy them. For Tashi, this was already a very good start.
  
 
Starting from 2012, he respectively held the fashion release conferences several times, and opened a design workshop on his own. In 2014, he brought his costumes to a stand in the Tibetan Fair. Gradually, fashion with Tibetan elements is no longer a strange concept; Tashi’s market has also started to be broadened. The “YEEOM” Tibetan-element fashion has not only been sold in China’s biggest cities such as Beijing and Shanghai, but also has been seen on the streets of Nepal, Britain, the U.S. and Italy.
 
 
Today’s Tashi is still struggling on his way to his dream. However, when the dream is realized, it is necessary to move forward firmly under the dream light, otherwise you will not be able to overcome reality’s severe tests. Because of not being professionally trained, he often reads books regarding fashion and continuously studies. More often, he sits at the door of his workshop looking at the people passing by to find the inspirations.
 
 
Tashi’s costume design workshop is located on the Barkhor Street of the Jokhang Temple in a neighborhood where can be found the yellow building of the Makye Ame with the busy circumambulation, the Bandanlamu Buddha Statue Wall and crowded groups of people. Tashi said: “I do designing, the happiest thing is I have grown up on the soil with Tibetan elements in the culture.” Every time he looks at the people passing by, the flow of elements including Tibetan style clothes, Tibetan wool, Tibetan women’s aprons etc. will become the source of his design inspirations.

 
Tashi indicated that during these years of opening his career, he discovered that what he eventually wants is a quest and an acknowledgement for himself. In the concept of his Tibetan-element fashion designing, apart from the expression regarding confidence and kindness, he also wants to express the positive values of gratitude, responsibility, encouragement, happiness and toughness. At the moment, Tashi is setting up an exchange platform for Tibetan-element fashion, therein gathering people’s understandings regarding this type of fashion which will enable him to tailor a type of fashion that can express the style of the people who wear it.

 
Tashi said: “I am looking forward to the day on which my design concepts will be displayed on the top fashion exhibition stands globally. It is the concept that emphasizes the arousal of people’s inherently confident beauty and the realization of self-style.” He believes that that day is not that far away; maybe it is just there in the front of his eyes.”

 
Two days after this interview, Tashi will bring his works to participate in a fashion show held in Gansu. With this pace, Tashi is step by step moving forward to his fashion dream. Yet at the moment, Tashi has already started preparing for the Fashion Week in New York. He said that if everything goes smoothly, in the end of this year or next year he will be able to bring his Tibetan-element fashion to the top international exhibition stands all over the world.